Discarded chewing gum is one of the biggest offenders when it comes to littering, just behind cigarettes. Amsterdam sees over 1.5 million kilos of gum filling its streets each year.
Cleaning it becomes a huge hassle for the city, especially as takes over 20 years to biodegrade naturally. This also makes it a serious environmental issue. In fact it’s such a problem that cities like Singapore have banned it outright.
Enter the Gumshoe. Made with recycled chewing gum from the streets of Amsterdam, it is a collaboration between I amsterdam, designer Explicit Wear, and gum recycling company Gumdrop Ltd. It offers an innovative and sustainable way to, quite literally, take back a piece of Amsterdam, making it perhaps the ultimate souvenir. The Gumshoe even has a map of the city on its sole, which is made of 20% gum.
Shoe Made From Chewing Gum Raises Awareness
Gumdrop Ltd paved the way for methods of recycling and processing chewing gum into compounds that can be used in rubber products. According to designer Anna Bullus, “We discovered gum is made from a synthetic rubber and by breaking down these properties we were able to create a new type of rubber”.
They allow you to “take a step closer to gum free streets and at the same time create awareness amongst gum users without being preachy”.
The Gumshoe will be available in two colors online form Explicit Wear and at certain Amsterdam department stores from June 2018.