The Balearic Islands of Mallorca, Menorca, Ibiza and Formentera have launched a campaign video and website to encourage tourists, visitors and residents to conserve water in the region, reports Lonely Planet.
Water shortage in the area occurs because of minimal rainfall in the summer and the fact that the annual rainfall cycle varies. The government of the Balearic Islands wants to encourage residents and visitors to understand the importance of conserving water. Current consumption levels are not sustainable on a long-term basis.
Campaign encourages people to conserve water
The campaign first began in May. Passengers arriving at the Palma de Mallorca airport were greeted by suitcases on the baggage reclaim belts. The transparent cases compared summer rainfall in the Balearics with that in the passengers’ countries of origin. Other suitcases contained messages about water conservation along with tips.
The reactions of the passengers were used for a video. The tagline of the campaign was “Water is very scarce. Remember that!” It was conceptualised by the Balearic government’s communications department. Further, to ensure the message reaches as many people as possible, the video and website are in Catalan, Castellano, English and German.
Website offers water conservation tips
The website created explains how a huge amount of water can be saved by making simple changes. These changes include showering instead of bathing saves 200 litres of water per day and not leaving the tap running while you brush your teeth saves 12 litres per minute. It also features water saving tips.
As climate change continues to pose a huge threat to the future of humanity, such initiatives are welcome as they encourage people to make a difference in their lifestyles and help save the environment. The Balearic Islands from Europe’s largest archipelago. Mallorca (Majorca), the largest island, is famous for its beaches and scenic coastline. Also, Ibiza is known to be an international part destination.