A Dutch airline has started a sustainability campaign aimed at encouraging responsible and sustainable decisions surrounding air travel. KLM Airlines began the campaign late last month, reports Forbes.
Along with the campaign, the airline also wrote an open letter to the aviation community. The Fly Responsibility campaign urges both airlines and travellers to understand the environmental impact of air travel before making a journey. The carrier is asking travellers to consider alternative options for short-haul travel. These environmentally friendly options include travel by rail or motor coach.
Air travel is bad for the environment
Air travel is widely recognised as the least environmentally-friendly way to travel the world. Flying contributes around 2.5% of global emissions. Due to this various governments are asking airlines to be more accountable in the area of sustainability.
Despite being extremely efficient, air travel leaves lasting impacts on the condition of the environment. According to reports, the most sustainable form of travel for solo or multiple travellers is motorcoach. Motorcoach ensures that dozens of passengers can get around for a relatively lesser increase in pollution. Air travel, especially first class is the most detrimental.
The focus of KLM’s campaign sustainability campaign
The new campaign doesn’t overtly tell passengers to stop air travel. Rather, it urges them to consider the variety of options they have at their disposal while choosing a form of transportation. KLM proposes options such as carbon offsetting for lowering a traveller’s impact. In the campaign video, it asks viewers three important questions “Do you always have to meet face to face?” “Could you take the train instead?” and “Could you contribute by compensating your CO2 emissions or packing light?”
The airline wants to make its own efforts to promote sustainability. These include continuing its fleet renewal programme using more sustainable fuel and opening a sustainable fuel plant in the Netherlands.