Global cruise brand Royal Caribbean International and launched a marketing campaign titled ‘Stop Wondering, Start Wandering’ in Singapore. The campaign aims to encourage tourists to choose cruise holidays more frequently, reports Travel Pulse.
Royal Caribbean Cruise held a survey to understand their audience
The organisation recently held a survey in Singapore to understand the attractions of cruising for people. As many as 60% of the respondents indicated that they are keen to try cruising; with another 25% replying “maybe.” The survey studied factors that included cruising being perceived as fun, fuss-free and convenient.
However, it showed that while consumers wonder about the perks and possibilities of going on a cruise for a holiday, it may lead to overthinking and hesitancy. This is largely due to misconceptions of high costs and boredom, and hence, fear of not enjoying one’s cruise experience.
To overcome these obstacles Royal Caribbean Cruise has launched its new campaign in print, out-of-home (OOH), radio, TV commercials and digital formats. Further, it falls in line with the company’s 50th anniversary.
What will the campaign focus on?
The campaign will focus on the brand’s renowned first-in-industry innovations over the years. These innovations have played a key role in attracting guests of all ages around the world. Some of these include FlowRider, Ripcord by iFly skydiving simulator, Zip Line, Ultimate Abyss slide and Bionic Bar, to its latest innovation, the Sky Pad VR bungee trampoline.
The cruise company is set to attract potential customers in Singapore with spectacular deals for its Global Anniversary Celebration starting this week. The schemes include: second guest sails at only S$50, and kids ages 11 and under can enjoy their cruise at no cost. Additionally, HSBC credit cardholders can enjoy an additional 5% discount on their cruises as well. During the upcoming seasons of Quantum of the Seas and Voyager of the Seas, vacationers can choose from many options.
Quantum of the Seas will offer 34 sailings over six months. It will start from November 16, from Singapore. The itineraries include 4-night cruises to Phuket and Kuala Lumpur (Port Klang), 5-night cruises to Phuket, Kuala Lumpur (Port Klang) and Penang. Other options include a 7-night cruise to Bangkok (Laem Chabang) (with an overnight) and Ho Chi Minh City.