When you are working as a travel influencer, creativity has to be your best friend but that alone is not enough! You also need to keep an eye on the ongoing travel trends so that you know what type of content your audience is looking forward to seeing.
To be on top as a traveling influencer, you must be on top of all the ongoing influencer trends and inculcate them in your content.
So let’s take a look at the travel trends you need to follow in 2023. So, if you are looking for some help to devise your content strategy for this year, go nowhere else! In this article, we will take you through all the travel influencer trends you need to watch out for in 2023.
So let’s go ahead, and check out the 2023 trends!
Table of Contents
1. Relating to the Audience – First in the List of Travel Trends!
Just be yourself! That’s how you relate to the audience. Don’t collaborate with brands or promote those products which are not in sync with you and your audience. Don’t make your collaboration or promotion look like it’s forced.
Brands want to work with those influencers who relate to them and their products and services. Likewise, the audience also wants to follow someone who creates relatable content. Be very liberal to give a glimpse of your personality in your content. Your audience wants to know what your version of traveling is like and doesn’t always care about the ideal Instagram version.
2. Self-care & Wellness – Underrated Yet an Effective Part of The Travel Trends!
Traveling is a very effective way to indulge in self-care and wellness. Digital detox and general wellness travels will be on the rise this year. Traveling has always been a part of wellness, and it is not exactly a new thing. According to the stats by the Economic Times, around 568 million wellness trips are taken every year! Insane right?!
There are organized digital retreats available which don’t allow travelers to bring any digital gadgets along with them. The objective? To disconnect from technology and connect with nature for a while. Events are also planned which allow people to immerse themselves in the bounty of nature without being disturbed by any technological distractions.
Also Read: Things To Do In The Maldives, An Underwater Paradise
What can you do to make traveling a relaxing experience?
When we asked Dimpi Sanghvi, a very popular travel influencer what her thoughts about this were, this is what she said-
Travelling is liberating but at times it can be overwhelming. So I make sure to incorporate self care & wellness into my trips. I do that by incorporating long walks so that even if I am not able to remove time for workouts, I am able to incorporate some physical movement. I also prefer eating local food rather than packaged food because that’s a heathy option. Also just a five min breathing session can really do wonders.
Want to see what traveling looks like from her perspective? Check out her Instagram at @dimpisanghvi_ws.
We are going to witness a rise in the trend of self-care and wellness travel. Being a travel influencer, you need to have an eye on this trend as well!
People who like to discover, choose to travel to a destination to learn about its culture and its history. Destinations with rich cultural traditions and history are the center of attraction for tourists who love to discover the historical aspects of any place.
As a travel influencer, you might want to cover the historical and cultural importance of the place you are traveling to because that is going to be on the rise this year.
Also Read: The 7 Female Explorers You May Not Have Heard Of
3. Discovering Cultural and Historical Destinations
People who like to discover, choose to travel to a destination to learn about its culture and its history. Destinations with rich cultural traditions and history are the center of attraction for tourists who love to discover the historical aspects of any place.
As a travel influencer, you might want to cover the historical and cultural importance of the place you are traveling to because that is going to be on the rise this year.
Also Read: Guide To The Top Things To Do in Iceland All Year Round
4. Solo Travel – A Growing Travel Trend!
Solo traveling might not sound so enticing to some, but it could be very exciting! The concept of solo traveling is becoming very common and is one of the hottest trends right now. According to the data from Economic Times, travel websites have found that solo domestic travel in India rose by 120% in the second quarter of 2022 in comparison to the same period in 2019.
So, if you want to try out something new as a travel influencer, then solo traveling might be an exciting option. You’ve got to trust us on this one!
Following trends is always a safe option and to take an influencer to the pinnacle of glory. The audience is always on the lookout for something new and trendy and if you can deliver that, then there’s no looking back for you. You will surely hold a special place in their minds and hearts. Following trends is the key to never losing your spot among the topmost travel influencers. Remember! Top travel trends are your highway to becoming a top travel influencer!
Also Read: 8 Most Beautiful Lagoons In The World
The key to becoming a good travel influencer is to be your authentic self! If you start looking around and copying others, then you will lose your originality and the element of creativity will be missing which will not take you anywhere. You must make content that your audience finds relatable. Many influencer studies have shown that people are more likely to follow influencers who are like everyday people. So, you don’t have to be very fancy, you just have to be yourself.
Collaborating with travel influencers can offer you a plethora of benefits. Influencers can help you in increasing your brand awareness and reach. They can help you in building credibility and trust among your target audience and also assist you in enriching your content strategy. Moreover, collaborating with travel influencers is very cost-effective and time savvy.
Chris Burkard is the travel influencer with the highest number of followers on Instagram. He is followed by 3.9 million people. His Instagram feed is full of amazing glimpses of places that seem to be from another world and are worth being explored.
