WASHINGTON, D.C. (April 16, 2021)—Five years after its premiere, National Parks Adventure—Brand USA’s first film for IMAX® and giant-screen theaters—will debut on GoUSA TV in time to commemorate National Park Week 2021, a special time to celebrate U.S. national parks and programs across the country. A collaboration between Brand USA and MacGillivray Freeman Films, sponsored by Expedia and Subaru, National Parks Adventure takes audiences on the ultimate off-trail adventure into the nation’s awe-inspiring great outdoors and untamed wilderness.
From red rock canyons and craggy mountain peaks to other-worldly realms found within the USA’s most legendary outdoor playgrounds, including Yellowstone, Glacier, Yosemite, and Arches National Parks National Parks Adventure showcases a variety of U.S. destinations and experiences. Narrated by Academy Award® winner Robert Redford,the film features world-class mountaineer Conrad Anker, adventure photographer Max Lowe, and artist Rachel Pohl as they hike, climb, and explore their way across the USA’s majestic parks in an action-packed expedition that inspires the adventurer in us all.
“For the past five years, National Parks Adventure has been captivating and inspiring international audiences in museums, science centers, and most recently on Netflix, to visit the United States,” says Tom Garzilli, chief marketing officer at Brand USA. “We are proud to introduce this compelling film to a whole new global audience through GoUSA TV, especially during a time where the world is longing for travel inspiration and deep connection via streamed content.”
National Parks Adventure joins more than 115 hours of premier video content on GoUSA TV, the definitive source to find real, authentic, and on-demand video content about travel experiences in the USA. The travel entertainment channel is available at viewers’ fingertips where travelers can watch full episodes, documentaries, and films told from the diverse perspectives of real people with no subscription, fees, or logins required.
National Parks Adventure Trailer: www.youtube.com/watch?v=FKFugaxqn4k
Heralding the majestic beauty of U.S. national parks, National Parks Adventure scored stellar reviews at giant-screen theaters around the world and was voted Best Film of the Year by the Giant Screen Cinema Association. When launched in 2016, National Parks Adventure was the highest grossing documentary film of the year.
The film’s release was the industry’s fastest giant-screen roll-out in five years, with 48 exhibitions in six countries in February 2016 and 119 exhibitions in 16 countries within the first 12 months. In addition, Brand USA collaborated with some two dozen U.S. Embassies and Consulates around the world to showcase the film in countries as diverse as Canada, Croatia, Equitorial Guinea, El Salvador, Indonesia, Romania, and many more—helping those missions promote travel to the United States and celebrate the centennial of the National Park Service.
The very first National Park Week took place in 1991 to commemorate the 75th anniversary of the National Park Service. The agency was established by an Act that was signed into law on August 25, 1916, by President Woodrow Wilson.
This year, National Park Week—a joint effort between the U.S. National Park Service and National Park Foundation—will take place digitally with nine themed days—from Park Rx Day and BARK Ranger Day to Volunteer Sunday and Transformation Tuesday—to highlight the different ways everyone can enjoy U.S. national parks. Throughout the week, outdoor enthusiasts are encouraged to discover the USA’s diverse natural and cultural heritage. Throughout 2021, the National Park Service will celebrate the 100th anniversary of Hot Springs’ designation as a national park with a series of monthly and year-long events in conjunction with the City of Hot Springs, Visit Hot Springs, Friends of Hot Springs National Park, and other partners.
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past seven years Brand USA’s marketing initiatives have helped welcome 7.5 million incremental visitors to the USA, benefiting the U.S. economy with more than $54.5 billion in total economic impact and supporting, on average, more than 50,000 incremental jobs a year.
To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.
About GoUSA TV
Because every place has a story. GoUSA TV is a premier travel entertainment channel, available at your fingertips with no subscription, no fees and no logins required. Watch full episodes, documentaries and films, told from the diverse perspectives of real people across America. Download. Escape. Explore. GoUSA TV. GoUSA TV is available for download on your iOS or Android device, or on Roku, Apple TV, Amazon Fire TV, and Samsung TV Plus.
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